Trustworthy Accountability Group (TAG)

Trustworthy Accountability Group (TAG) is a cross-industry accountability program to reduce fraudulent digital advertising traffic, combat malware and ad-supported Internet piracy, and promote brand safety. Learn more at www.tagtoday.net. Playbuzz drives the majority of its traffic from organic means such as SEO and social media. A small percentage of traffic comes from paid spend on Facebook and Google.

Publisher sourcing disclosure

Q3 2017: 10%

Q4 2017: 12%

Q1 2018: 11%

Q2 2018: 8%

Q3 2018: 8%

MOAT

Playbuzz-powered campaigns average a 97%+ in-item viewability, confirmed by MOAT.

WHITE OPS

Playbuzz-powered campaigns attract 99% human, non-fraudulent traffic as confirmed by White Ops.

Ads.txt

Playbuzz works with partners that uphold ads.text protocol as part of our commitment to promoting an efficient, effective and transparent publishing environment. Ads.txt, an IAB initiative, stands for Authorised Digital Sellers and is a simple, flexible and secure method that publishers and distributors can use to publicly declare the companies they authorize to sell their digital inventory, in order to improve transparency for programmatic buyers.

Coalition for Better Ads (CBA)

Playbuzz supports the Coalition for Better Ads and recommends promoting and distributing ad formats that uphold a positive user experience and don’t leave consumers frustrated, but instead elevate their consumption experience.